Before diving into this post, ask yourself: Where do you need to be more influential? Is it at work, with your manager, stakeholders, or direct reports? Is it at home, with your spouse, partner, or kids? Or is it in your community, with your friends, neighbors, or fellow members of an organization? No matter where you need to be influential, it's important to know who you're trying to influence and what matters to them . You, like my father, may get all jazzed up about